Smarter Real Estate Decisions
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How I Sell Your Home
Every listing I take is a complete plan: accurate pricing, a marketing campaign built to be found, hands-on project management, and skilled negotiation from the first meeting to the closing table.
Pre-Listing Preparation
Tour the Home
I walk through your home with you to understand its strengths and what needs attention.
Plan Repairs, Upgrades & Staging
I talk through the repairs, upgrades and staging that will earn the most for you.
Set the Asking Price
I establish your asking price from current market conditions and recent comparable sales.
Prepare for Photos & Market
I get the home ready for professional photography and launch day.
Priced to Win: The Comparative Market Analysis
A comparative market analysis (CMA) offers significant benefits for sellers. It helps determine a competitive and accurate listing price, avoiding under- or overpricing, which can lead to faster sales. Ultimately, a CMA empowers informed decision-making for everyone involved in a real estate transaction.
Accurate Pricing
A CMA determines the optimal listing price by analyzing comparable properties that recently sold in the same area. That prevents overpricing, which can deter buyers, and underpricing, which can cost you profit.
Increased Visibility
By pricing competitively, you attract more potential buyers and shorten the time your property spends on the market.
Informed Negotiation
You can use the CMA to justify your asking price and negotiate effectively with buyers, especially after inspections.
Strategic Marketing
A CMA helps me build a tailored marketing strategy that highlights your property’s strengths and unique features in comparison to similar properties.
The #1 Listing Mistake: Pricing Too High
The share of buyers who will ever see your home depends on how it is priced against true market value.
In Addition, a CMA Also Provides
Expertise
It showcases the expertise of the agent involved, building trust and confidence with clients.
Market Insights
It provides valuable insight into market trends, helping buyers and sellers understand the current real estate landscape.
Informed Decisions
By giving a clear picture of a property’s value and market conditions, a CMA lets buyers and sellers make more confident decisions.
My Marketing Strategy
Setting the industry standard for marketing. I put your property in a position to win with a plan that gets it seen by the right buyers, on every platform they use, from the day it hits the market.
Professional Photography & Video
Full-package photography: professional interior and exterior photos, aerial photography, and a 3D Matterport virtual walkthrough, plus video walkthroughs and a virtual tour so buyers can experience your home before they ever visit.
SEO-Optimized Listing Copy
Keyword-driven descriptions with neighborhood, school and commute details woven in naturally, so your listing is easy to find in online searches and reads well once buyers land on it.
MLS Syndication & Every Major Portal
Your MLS listing is syndicated to Zillow, Realtor.com, Redfin, Homes.com and over 750 sites. I optimize the listing across each portal, not just the MLS.
Social Media & Digital Ads
Campaigns targeting local buyers and digital ads reaching qualified buyers in the South Shore area using a targeted SEO strategy, across Instagram, Facebook, LinkedIn, YouTube and Google Business.
Real Broker Agent Network
Internal marketing inside Real Broker’s worldwide network of agents and buyers, a featured spotlight in the weekly newsletter, a hosted Broker’s Open House, and a blast email to thousands of agents across the MLS network.
Showings & Open Houses
For Sale and Open House signage, a lock box for easy showings, and open houses that are scheduled strategically and promoted to bring in qualified buyers.
Why SEO Matters for Your Listing
SEO (search engine optimization) is how a listing earns organic traffic, meaning buyers find it in search results without a paid ad. Most buyers begin online, so the listings that show up first get seen first.
More Eyes On Your Listing
Content that is exposed to more eyes improves lead generation and increases the potential of a sale.
More Buyer Trust
A well-written, well-found listing builds buyer trust and confidence before the first showing.
The Right Buyers, Faster
Optimized content increases the likelihood that the right buyers find your listing at the top of their searches.
How I Apply This to Your Listing
- Keyword-driven listing descriptions written to be found and to sell
- Neighborhood, school and commute details woven in naturally
- Optimized across Realtor.com, Zillow and Homes.com, not just the MLS
- Paired with professional photography and video for maximum impact
Offers & Negotiation
The highest number is not always the best offer. I help you see the whole picture and negotiate for the terms that matter to you.
What I Weigh in Every Offer
- Offer price and whether it is a cash offer
- Closing date and how it fits your move
- Closing costs and who pays what
- Contingency clauses and how much risk they add
How I Help You Evaluate Offers
- A side-by-side breakdown of every offer so you can compare clearly
- I flag red flags before they become problems
- I negotiate on your behalf, including after the inspection and appraisal
Choose Your Listing Package
Every listing gets the full package: no shortcuts, no upsells, no exceptions. Then choose the level of protection that fits your sale.
What Every Client Gets
- Full Package Photography: professional interior and exterior photos, aerial photography, and a 3D Matterport virtual walkthrough
- Aggressive SEO Marketing: social media plus every major platform, including Instagram, Zillow, LinkedIn, Facebook, Realtor.com, Homes.com, Redfin.com, Google Business and YouTube
- Featured Listing Spotlight in the weekly newsletter
- Internal Marketing within Real Broker’s agent network
- Hosted Broker’s Open House for agents and their buyers
- Blast Email to thousands of agents across the MLS network
- $100 Open House Credit
- $200 Closing Package
- $500 Moving Credit: support all the way through, even after you close
Every listing gets the full package. No shortcuts, no upsells, no exceptions.
What Plus+ Adds
Average market value, and it protects the buyer for the first year$750
Surface and address issues before they become buyer leverage$500
Applied toward needed repairs identified before you list$500
Is Plus+ Right for You?
- Your home is competing against newer construction or renovated listings
- You want extra protection as a seller
- You want buyers confident enough to make an offer fast
The extra edge that helps your home stand out, and gives buyers one less reason to hesitate.
Signature Services: Stress-Free Project Management
Soup to nuts. On every major pre-listing project, I handle the vendors, the budget and the timeline from start to finish, with the oversight of a certified professional (CMCA and OSHA 30 Construction) who has your back. One phone call handles everything from bid to final walkthrough, so your home is ready when the market is.
Plan
I walk the home with you and identify the projects that move the needle on price, then help you set a realistic budget so every dollar works toward your sale price.
Manage
I coordinate vetted local vendors, budgets and scheduling from bid to completion, with frequent updates and check-ins so you always know the status, schedule and timeline.
Deliver
Your home hits the market show-ready, with the work done right and on time, and a complete project record in your hands.
Typical Projects I Manage
Management Fee
The fee is a simple add-on to your listing commission, based on the total cost of your projects.
| Total Project Cost | Added to Commission | With The Difference | With The Plus+ |
|---|---|---|---|
| Under $25,000 | +0.5% | 3% → 3.5% | 4% → 4.5% |
| Over $25,000 | +1% | 3% → 4% | 4% → 5% |
Project management is available only to clients listing their home with me. I do not offer one-off management of home projects.
What the Management Fee Gets You
Your Time Back
You can trust that a certified professional with years of industry experience has your back, with oversight every step of the way, from the first nail to the final touches of paint.
RFP Vendor Bid Process
Once your budget is established, I bid the project out to qualified local vendors to get you the best price and the most qualified contractor for the job.
Vendor Insurance Review
I review vendor insurance and negotiate with the vendor when necessary, so homeowners are not exposed to liability.
Vendor Contract Negotiation
I negotiate with vendors to get the best price and contract terms on your behalf.
Scheduling & Coordination
I schedule and coordinate multiple vendors on a project whenever it is needed, so the work flows in the right order.
Updates & Peace of Mind
Frequent updates and check-ins keep you informed on the status, schedule and timeline of your project.
Your Project Completion Package
At the final project walkthrough, I give you a detailed package for your records.
- Before and after pictures of the project
- Detailed project scope of work
- Executed contract with vendor insurance and contact information
- Permits, inspections, warranties, lien waivers (if necessary and agreed upon by both parties) and other pertinent project paperwork
- Certified project inspection reports
Curious what projects return at resale? See the 2025 Cost vs Value data on my Project Management page.
Proven Results
28 Brook Road, Manomet, Plymouth, MA: strategic pricing, a full marketing package and a sharp negotiation.
I give back with every sale. I donate 3% of my net commission from every home sale to Habitat for Humanity of Greater Plymouth.
Sell With Confidence
Reach out and I will walk you through your goals, your timeline and which package fits your sale.
Schedule a ConsultationOr call me directly: 781-775-0348